Alison Page

I have been made aware of a special ‘shop local’ feature to run in the Living Magazine Tring and Berkhamsted issues in the Spring – being distributed from 6 March – and, if you are a local business, this is something you might be interested in. Living Magazine is still the number 1 local magazine […]

For businesses with physical locations or localised services who rely on attracting and retaining new local customers, it’s vital to utilise the power of a strong online presence. It may seem like the most important aspects of an online strategy is the setting up of the website, social media profiles and possibly an Adwords campaign, […]

An integrated communications plan is more than just utilising a common strapline across your adverts, using a single colour palette or force-fitting messages from one medium to another.  Real integration means communicating a consistent brand identity from one message to another and medium to medium and, more importantly, delivering consistently on that identity. As the number and different […]

Right now, many companies are involved in their business planning for the year ahead. What capacity have you allowed for your marketing activities next year? You’ll need to consider both the resource and the financials… What is it for? The marketing budget is usually an estimate of projected costs to market your products or services […]

Download and read our case study documenting a recent project. Throughout 2015 and the early part of 2016, Alison Page Marketing (APM) worked as part of a consortium on behalf of a window and door software company called 360 Innovations, based in Canada, for services to be delivered in the UK. The project encompassed market research, production and […]

This month we look at marketing segmentation, an oft forgotten but highly powerful subject! One of the keys to a successful marketing strategy is segmentation – the ability to target an offer to defined and ‘real’ segments and making that offer unique to your customers.  Segmentation is a powerful concept and has been shown to […]

It’s a myth that everyone is away during July and August! There’s still plenty of business to go round – so make sure your company stays front of mind over the holiday period and that you (and it) don’t disappear off the radar this Summer! Five Simple Ideas Here’s five simple ideas to help get […]

When you’re planning your marketing activities, it’s really important to take a step back once in a while and remind yourself of your target audience and the relevance of your branding. This may seem obvious, but when was the last time you really thought about who your prospective customers or clients are? This is just as important whether […]

I might have mentioned once or twice that I cut my teeth on event planning and once you know the drill, the whole thing becomes much more manageable and you’ll feel more in control. Obviously it takes time and effort, there’s no short cuts to a successful event. But in my book, if its worth […]

Take a read of our ‘Five Ways to [Spring] Clean Up Your Act Online’! The joy of the internet is that you can add and change things in a matter of minutes – but this also means that we often keep adding and changing, without cleaning and tidying up as we go. As a result, we […]