Alison Page

Google has given us plenty of time to get our websites in order and to ensure they are fully responsive and therefore compatible with any size device or platform. Is yours? Check it online with Google’s little tool here. From 21 April 2015 Google will be introducing new algorithms bringing significant change to search results. […]

It’s easy to become immersed in liking, sharing posts on social media and to forget that your intention was to use it as a business tool, to promote your brand, products and services, and that the Holy Grail is customer engagement! Here’s just three simple and easy steps for you to implement straight away to […]

Are you planning events for the New Year but don’t really know how to spread the word in order to generate interest? If you can’t afford activities such as formal advertising and door drops, follow my little crib sheet detailing my top tips for an easy step-by-step guide, incorporating social media, fliers and email marketing: […]

Don’t get caught out and end up having to rush your Christmas postal mailings, plan in advance! The last posting dates for guaranteed delivery before Christmas are as follows: 2nd Class Mail –Thursday 18 December 1st Class Mail (and Royal Mail Signed For) – Saturday 20 December Royal Mail Special Delivery Guaranteed – Tuesday 23 […]

I recently ran a workshop on ‘Email Marketing with Mailchimp’ for local small businesses at the Holiday Inn Aylesbury. During the morning, we cover strategy, data protection, list building, social media integration and obviously design. Here’s a summary of my best practice tips if you’re looking to produce your own email marketing campaigns: Data Think […]

The road to getting a book published is a rocky one and takes determination, tenacity and downright pig-headedness, many of the attributes you need to run a successful small or medium sized business. Here, former self-employed PR Consultant and now author, Jules Wake shares some of her tips on getting published, which she believes are […]

Due to the success of our training workshops held over the Summer, we have scheduled two more dates, bigger and better than before. Email Marketing with Mailchimp to be held on 5 November 2014 Our email database is quite often our biggest untapped resource, along with our ability to collect email sign-ups every time someone visits […]

10 Powerful Reasons for using Email Marketing I’ve put together this list of 10 powerful reasons to help identify and clarify why email marketing should form part of your modern marketing mix. I’m really passionate about raising awareness of my clients’ activities, and email marketing is a great way of doing that.  I love the […]

Over the past month, we’ve hosted our first marketing training workshops aimed at giving small businesses across Herts, Beds and Bucks the tools to create their own email marketing campaigns and blogs. ‘Email Marketing with Mailchimp’ took place on 26 June followed by ‘Blogging for Beginners’ on 3 July 2014, they were both great fun […]

Generally speaking an organisation will make a sizeable investment in its brand and promotion thereof, but how many companies communicate it internally and how many of its staff are aware of, and subscribe to, the brand values? The Importance of Engaging with your Employees The benefits are obvious when you think about it; employees working […]