Blog
Welcome to the Alison Page Marketing blog – your go-to source for sharp, practical marketing and PR insights designed especially for UK small and medium-sized enterprises. Written by Chartered Marketer Alison Page, each post delivers clear, actionable guidance on topics like customer loyalty, referral growth, strategic networking, and more.
Whether you’re looking to refine your target audience, boost customer retention, or streamline your marketing planning, this blog offers smart, no-nonsense solutions grounded in real-world experience. Check out our most recent articles below and subscribe to get fresh insights straight to your inbox.
-
The Integrated Communications Plan
Read more: The Integrated Communications PlanAn integrated communications plan is more than just utilising a common strapline across your adverts, using a single colour palette or force-fitting messages from one medium…
-
Developing Your Marketing Budget
Read more: Developing Your Marketing BudgetRight now, many companies are involved in their business planning for the year ahead. What capacity have you allowed for your marketing activities next year? You’ll…
-
Case Study for Software Client
Read more: Case Study for Software ClientDownload and read our case study documenting a recent project. Throughout 2015 and the early part of 2016, Alison Page Marketing (APM) worked as part of…
-
Why is Marketing Segmentation Important
Read more: Why is Marketing Segmentation ImportantThis month we look at marketing segmentation, an oft forgotten but highly powerful subject! One of the keys to a successful marketing strategy is segmentation –…
-
Don’t Disappear off the Radar this Summer
Read more: Don’t Disappear off the Radar this SummerIt’s a myth that everyone is away during July and August! There’s still plenty of business to go round – so make sure your company stays…
-
How to Target your Audience
Read more: How to Target your AudienceWhen you’re planning your marketing activities, it’s really important to take a step back once in a while and remind yourself of your target audience and the relevance of…
-
Ten Top Tips for Planning an Event
Read more: Ten Top Tips for Planning an EventI might have mentioned once or twice that I cut my teeth on event planning and once you know the drill, the whole thing becomes much…
-
Five Ways To Clean Up Your Act Online
Read more: Five Ways To Clean Up Your Act OnlineTake a read of our ‘Five Ways to [Spring] Clean Up Your Act Online’! The joy of the internet is that you can add and change…
-
Good PR with Good Housekeeping Magazine
Read more: Good PR with Good Housekeeping MagazineI’m always delighted to get good publicity for my clients and here’s a great example! In November last year I was contacted by Good Housekeeping Magazine…
-
Thanks are so important
Read more: Thanks are so importantIf you’ve looked at our Testimonials page you’ll have seen reference to the proverb ‘the proof of the pudding is in the eating’ and below is…
-
New Year, New Marketing Plan
Read more: New Year, New Marketing PlanSo we’re a few weeks into the New Year. You’ve trawled through the backlog of emails and voicemails and caught up with all of the pressing…
-
Royal Mail Posting Dates Christmas 2015
Read more: Royal Mail Posting Dates Christmas 2015Make a note of these recommended last posting dates for guaranteed delivery before Christmas to ensure you’re not caught out this year! For other destinations, click here. Additionally,…