10 Powerful Reasons for using Email Marketing

How to use Email Marketing to build your list

February 26, 2013 by Alison Page 0 Comments

With the introduction and massive popularity of social media marketing, you could be forgiven for thinking that email marketing is no longer viable.  However, the reality is quite different and email marketing should continue to play an important part of your business’ online marketing strategy.  This guide will review the basics through to best practice […]

Mobile Friendly Blog

Are you Mobile Compatible?

February 8, 2013 by Alison Page 0 Comments

Ok, so strictly speaking, its not a question of whether you are mobile compatible but, more importantly, your website! As technology and gadgetry improves and increases, so does our demand for instant gratification!  Potential customers could view your website via their smartphone (or iPad or similar) any time of the day or night.  In which […]

Harvey Nichols Shoe Department at Knightsbridge store

Anything Is Possible Until We Decide Otherwise by Becky Rui

January 23, 2013 by Alison Page 2 Comments

Becky Rui is the daughter of an old school friend of mine. She is just 20 years old, a talented photographer and a savvy young lady. I asked her to write a guest blog for me, you’ll see why. Read her inspiring story below… Being self-employed is wonderful for anyone who is doing what they […]

APM Business Planning

Marketing Planning Tips for 2013

January 3, 2013 by Alison Page 0 Comments

First of all, Happy New Year! Are you thinking you should be planning some marketing activity (or indeed strategy) for 2013, but just don’t know where to start and hence putting it off? Here’s a few simple tips to get you started and which should help the process: Identify first what you wish to achieve; for […]

APM social media

Social Media Marketing – a quick refresh

December 17, 2012 by Alison Page 0 Comments

Have you thought about your marketing activities for 2013 yet? Hopefully, even if you’ve not yet started, social media is on your list of ‘things to do’!  Here’s a quick refresh on the why’s and wherefores! The new frontier Social Media is changing everything, it’s the new frontier! In reality, there’s nothing to be scared […]

APM chartered marketer

Designatory Letters

December 2, 2012 by Alison Page 0 Comments

Love them or loathe them, the use of designatory letters (or post-nominal letters, also called post-nominal initials or post-nominal titles) is entirely down to the individual and perhaps their use is not as simple as one might assume. Designatory letters are letters placed after the name of a person to indicate that the individual holds […]

APM Grow your Business Entrepreneurs Circle logo

Grow Your Business

November 15, 2012 by Alison Page 0 Comments

I went to see Nigel Botterill speak last week. The man is full of pure energy! I must admit I have been a little sceptical. Over the past year, there’s become almost a cult following of him, but I can now see why. Nigel spoke for a couple of hours and divulged is top 18 […]

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How loyal are you?

November 1, 2012 by Alison Page 0 Comments

In the main, we expect our customers and clients to be loyal to us and are generally somewhat surprised when they go elsewhere!  But how loyal are you to your customers? 02 regularly and actively promote exciting new offers to existing customers, but many companies constantly pursue new business.  Are you one of them?  Your […]

Royal Mail Christmas Posting Dates 2018

Christmas Posting Dates 2012

October 21, 2012 by Alison Page 0 Comments

Last Christmas posting dates for the UK in 2012 For information on international delivery, please refer to the Post Office website here. By the way, did you know that the Post Office is now an independent business, separate from Royal Mail?  Me neither.  Not sure it makes any difference either way… Last recommended posting date […]

APM squeeze page pexels-cottonbro-5416434

What is a Squeeze Page?

October 6, 2012 by Alison Page 0 Comments

What on earth is a squeeze page, I hear you cry! A Squeeze Pages is, in effect, a landing page on your website, where you capture the visitor’s details (ie, a prospective customer’s details) by offering something free, such as an eBook, white paper or a special deal.  Squeeze page plugins are also available for […]