Light Bulb Moment

Inbound vs Outbound Marketing

August 22, 2011 by Alison Page 0 Comments

15 Interesting Facts That You Might Not Know This is a great quote from Craig Davis, Chief Creative Officer Worldwide (J Walter Thompson – world’s 4th largest advertising agency)… “Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising.  We need to stop interrupting what people are […]

Social Media

The Social Media ‘revolution’ – unique or more of the same?

July 18, 2011 by Alison Page 4 Comments

There is no doubt that getting business through social media is the hot topic in business at the moment. There are those who say that it will revolutionise how we all do business. Well, stop press, every technology step change for the last 100 years has done just that, so we should be getting used […]

Guest Blogging

Guest Blogging – Whats it all about!

June 30, 2011 by Alison Page 0 Comments

What is Guest Blogging? In brief, guest blogging is where you write and supply an article (ie, a blog post) to someone (friend, colleague or contact) and they post it onto their blog site but attribute it to you and vice versa, creating a win-win situation for both parties. There are also some guest blogging […]

Profile Pictures – Does The Professional Touch Matter?

June 1, 2011 by Alison Page 3 Comments

The most common thing I hear is “I hate my picture being taken”! – Guest blog by Rebecca Fennell, Owner at Rebecca Fennell Photography That’s because we are not used to looking at ourselves and so when we do see a picture, we become ultra critical of every little thing we hate about ourselves.  As […]


7 Ways to get Links to your Website

May 8, 2011 by Alison Page 3 Comments

Search engine optimisation (SEO) can broadly be split into two categories – onsite and offsite optimisation. Onsite optimisation is the making of changes to your own website so that it appears more relevant to your targeted keywords in the eyes of search engines. Offsite optimisation refers to the process of increasing the number and quality […]

Its all very British!

April 15, 2011 by Alison Page 2 Comments

Promotional opportunities can sometimes be found in the most unlikely of places… Take the Royal Wedding for instance; there’s been lots of discussion over street parties and merchandise, but actually some companies have thought ‘outside the box’ and looked to maximise the event with their own promotional opportunities. Bingo anyone? Boden, the online clothing company, are […]

Copyright Law

The Intricacies of Copyright Law by Sarah Staines

April 8, 2011 by Alison Page 1 Comments

The Use of Photography for Promotional Purposes It is OK to comment on the clothes worn by a celebrity (if you use a photo and it was not taken by you or someone on your behalf then you will need the photographer or publisher of the photograph’s permission to use the picture) as long as […]

Social Media Platforms

Social Media: Love it or Hate it?

March 27, 2011 by Alison Page 1 Comments

This recent tweet from Sejual Shah, EFT expert, prompted my latest blog post: “You know you’ve left mainstream media behind when you first hear Liz Taylor has passed away through Twitter”  You can find out more about Sejual via twitter @EFTSejual. Love it or hate it, social media is firmly ensconced in our lives and no longer just […]

Dot Future Logo

Social Media for Business

March 18, 2011 by Alison Page 5 Comments

What’s it all about? The use of the social media platforms for business, such as LinkedIn, Twitter and Facebook, has been gaining momentum over the past couple of years.  As a result, many so called ‘gurus’ have jumped on the social media band-wagon and subsequently plagued us with little more than spam!  As a result, […]


It’s never straightforward, is it?

March 9, 2011 by Alison Page 1 Comments

Please find below a guest blog from my good friend and colleague Cecily Lalloo of Embrace HR… Have you ever watched “Judge Judy” the Florida judge whose court room dramas are televised?  This Judge has a straight-forward, down to earth approach.  The cases she hears are civil cases brought before her by the ordinary man […]