An integrated communications plan is more than just utilising a common strapline across your adverts, using a single colour palette or force-fitting messages from one medium to another.  Real integration means communicating a consistent brand identity from one message to another and medium to medium and, more importantly, delivering consistently on that identity. As the number and different […]

Right now, many companies are involved in their business planning for the year ahead. What capacity have you allowed for your marketing activities next year? You’ll need to consider both the resource and the financials… What is it for? The marketing budget is usually an estimate of projected costs to market your products or services […]

Download and read our case study documenting a recent project. Throughout 2015 and the early part of 2016, Alison Page Marketing (APM) worked as part of a consortium on behalf of a window and door software company called 360 Innovations, based in Canada, for services to be delivered in the UK. The project encompassed market research, production and […]

This month we look at marketing segmentation, an oft forgotten but highly powerful subject! One of the keys to a successful marketing strategy is segmentation – the ability to target an offer to defined and ‘real’ segments and making that offer unique to your customers.  Segmentation is a powerful concept and has been shown to […]

It’s a myth that everyone is away during July and August! There’s still plenty of business to go round – so make sure your company stays front of mind over the holiday period and that you (and it) don’t disappear off the radar this Summer! Five Simple Ideas Here’s five simple ideas to help get […]

When you’re planning your marketing activities, it’s really important to take a step back once in a while and remind yourself of your target audience and the relevance of your branding. This may seem obvious, but when was the last time you really thought about who your prospective customers or clients are? This is just as important whether […]

I might have mentioned once or twice that I cut my teeth on event planning and once you know the drill, the whole thing becomes much more manageable and you’ll feel more in control. Obviously it takes time and effort, there’s no short cuts to a successful event. But in my book, if its worth […]

Take a read of our ‘Five Ways to [Spring] Clean Up Your Act Online’! The joy of the internet is that you can add and change things in a matter of minutes – but this also means that we often keep adding and changing, without cleaning and tidying up as we go. As a result, we […]

I’m always delighted to get good publicity for my clients and here’s a great example!  In November last year I was contacted by Good Housekeeping Magazine who were writing an article about women drivers. You can read the full article in the March edition: At last! The brilliant truth about women drivers… and our piece features […]

If you’ve looked at our Testimonials page you’ll have seen reference to the proverb ‘the proof of the pudding is in the eating’ and below is a lovely testimonial received from one of our clients, Trio Hairdressing Salon, located in Berkhamsted in February 2016. If you work in the service industry, you’ll understand the importance […]