Blog
Welcome to the Alison Page Marketing blog – your go-to source for sharp, practical marketing and PR insights designed especially for UK small and medium-sized enterprises. Written by Chartered Marketer Alison Page, each post delivers clear, actionable guidance on topics like customer loyalty, referral growth, strategic networking, and more.
Whether you’re looking to refine your target audience, boost customer retention, or streamline your marketing planning, this blog offers smart, no-nonsense solutions grounded in real-world experience. Check out our most recent articles below and subscribe to get fresh insights straight to your inbox.
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A Guide to Developing Customer Personas
Read more: A Guide to Developing Customer PersonasGiving your target audience a face and a name can be really useful when producing your marketing content… When a magazine is launched, one of the…
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Maximising Your Content
Read more: Maximising Your ContentWhen you have a great idea and a blog post you’re pleased with, repurposing the content will help you reach as many would-be customers as possible.…
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Why content marketing is important for your business
Read more: Why content marketing is important for your business“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood…
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The Rise of Influencer Marketing
Read more: The Rise of Influencer MarketingWhat do you know about Influencer Marketing and is it really worth you spending time and energy on? In a recent study (The State of Influencer…
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How to get your employees sharing your good news
Read more: How to get your employees sharing your good newsLearn to share – our simple guide to employee advocacy – 24/7 reliance on technology with instant answers and instant buying power has empowered your customers and, buyer…
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Employee Advocacy
Read more: Employee AdvocacyEmployee advocacy and social media sharing starts at home. There’s no need to blow your own trumpet when your employees can do it for you! There are…
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The new General Data Protection Regulation and what it means
Read more: The new General Data Protection Regulation and what it meansFirst up, what is the General Data Protection Regulation (otherwise known as GDPR)? It’s new legislation from the EU that is designed to help protect EU…
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When a Marketing Consultant can help your company grow
Read more: When a Marketing Consultant can help your company growMarketing – whether digital or traditional – is something every company needs to consider at some time. And the start of the year is a great…
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Shop Local Advertising Opportunity
Read more: Shop Local Advertising OpportunityI have been made aware of a special ‘shop local’ feature to run in the Living Magazine Tring and Berkhamsted issues in the Spring – being…
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Why Google Business Pages Are So Important For Local Businesses
Read more: Why Google Business Pages Are So Important For Local BusinessesFor businesses with physical locations or localised services who rely on attracting and retaining new local customers, it’s vital to utilise the power of a strong…
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The Integrated Communications Plan
Read more: The Integrated Communications PlanAn integrated communications plan is more than just utilising a common strapline across your adverts, using a single colour palette or force-fitting messages from one medium…
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Developing Your Marketing Budget
Read more: Developing Your Marketing BudgetRight now, many companies are involved in their business planning for the year ahead. What capacity have you allowed for your marketing activities next year? You’ll…