Marketing has a vital role to play in keeping local high streets alive… It’s not looking good for bricks-and-mortar stores on the high streets at the moment – House of Fraser has recently cut more than half of its UK stores, leaving 6,000 jobs in its wake, while Toys R Us has also said a […]

Find out what the benefits are of working with a marketing consultancy with client-side experience… Being able to see things from both sides is a great benefit in most lines of work. It’s why journalists make good PR people – having worked on the ‘other side’ they know just what it is that newspaper and […]

As digital content and advertising increases, is there still a place for print media in today’s age? And, if so, what part does it have to play? While it is true that many magazine and newspaper sales have declined, it’s certainly not all over for the world of specialist print media, despite the dire predictions […]

Alison Page Marketing takes on Berkhamsted Living and Tring Living Magazines… The much-loved and respected Tring Living and Berkhamsted Living magazines are passing into new hands from this summer’s issues.  Alison Page of Alison Page Marketing (APM) has taken over the reins of these quarterly publications from founder Sandra Boothroyd-Todd and editorial director David Guest. […]

If you’ve not yet done so, its time to embrace the GDPR – the General Data Protection Regulation becomes lawful on 25 May 2018. It builds upon the existing Data Protection Act so the good news is that many of the marketing requirements remain unchanged. If in doubt, please seek legal counsel. You can also […]

If you’re finding yourself overwhelmed by content on social media with no idea of which direction to take for your business in 2018, then sign up to our New Year Marketing Offer for some no-nonsense, effective marketing advice. For the months of January and February 2018, we are offering SME’s (small to medium sized enterprises) […]

This year we’ve kept it nice and simple with our top 3 marketing tips for planning your activity in 2018: Keep experimenting! With the constant changes in technology, our world and the way in which we live is ever-changing. If you’re not changing, updating and adapting the way you do business, don’t be surprised by […]

Where do you start when it comes to writing a blog about your business? When it comes to blogging, we always say write about what you know. It’s THE most important factor. If you write about a topic which is close to your heart and which you know well, it will most certainly come across […]

Do you have a social media strategy for your business? If you do, that’s great! There’s no better way to ensure maximum success for your social media efforts. A social media strategy sets out clear indicators for you and your team as to what the social media will look like, which platforms you will use, […]

Videos are one of the most powerful marketing tools out there, and it’s easy to create your own – and this blog is a further addition to our series on maximising your content. Anyone who is familiar with social media (and even if you aren’t) will have witnessed the rise of the ‘vlogger’ in the […]