Blog
Welcome to the Alison Page Marketing blog – your go-to source for sharp, practical marketing and PR insights designed especially for UK small and medium-sized enterprises. Written by Chartered Marketer Alison Page, each post delivers clear, actionable guidance on topics like customer loyalty, referral growth, strategic networking, and more.
Whether you’re looking to refine your target audience, boost customer retention, or streamline your marketing planning, this blog offers smart, no-nonsense solutions grounded in real-world experience. Check out our most recent articles below and subscribe to get fresh insights straight to your inbox.
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Augmented reality – time to make it work for marketing
Read more: Augmented reality – time to make it work for marketingA couple of years ago, augmented reality (AR) was a new technology that was a bit of a novelty. Now it is becoming part of the…
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Doing good – how small businesses can help charities
Read more: Doing good – how small businesses can help charitiesThere are a number of ways that businesses can do their bit for charity – it’s not all just about donating cold hard cash, nor CSR.…
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Protecting your reputation – PR crisis management
Read more: Protecting your reputation – PR crisis managementThe secret to handling any PR crisis is being prepared. We tell you how… At some stage in your company’s life, you are likely to experience…
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PR is powerful!
Read more: PR is powerful!Why investing in PR is a great investment in your business… You have a small business – you and your staff are really busy – running…
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New Year Special Advertising Offer
Read more: New Year Special Advertising OfferAs you’ll know, Alison Page Marketing bought Tring Living and Berkhamsted Living Magazines in 2018 and, to celebrate the start of the New Year, we are offering new…
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Royal Mail Christmas Posting Dates 2018
Read more: Royal Mail Christmas Posting Dates 2018Make sure your business letters, greeting cards and gifts arrive in time for Christmas! Take a look at the Royal Mail last recommended posting dates for…
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Display advertising? We’ve got the power!
Read more: Display advertising? We’ve got the power!Don’t forget the power of the press advertising when you’re putting together an integrated marketing campaign plan for next year… So much focus goes on digital…
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ePrivacy – the Next Step from GDPR
Read more: ePrivacy – the Next Step from GDPRDigital and e-marketers need to look toward the development of new e-privacy regulation… We know what you’re thinking – we’ve only just got ourselves in line…
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Marketing Technology: the future is out there
Read more: Marketing Technology: the future is out thereTechnology is forever changing, and new developments could alter the face of marketing as we know it, but your values must remain the same… With an…
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On a mission
Read more: On a missionWhat is a mission statement and why every business should have one…A mission statement helps to define the business you are in, what the goals of…
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SOS – Save Our Stores
Read more: SOS – Save Our StoresMarketing has a vital role to play in keeping local high streets alive… It’s not looking good for bricks-and-mortar stores on the high streets at the…
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Walk on the client side
Read more: Walk on the client sideFind out what the benefits are of working with a marketing consultancy with client-side experience… Being able to see things from both sides is a great…