A couple of years ago, augmented reality (AR) was a new technology that was a bit of a novelty. Now it is becoming part of the mainstream, and a tool that marketers should no longer ignore… What is augmented reality? This is a technology that uses headsets, screens or projectors to create images in a […]

There are a number of ways that businesses can do their bit for charity – it’s not all just about donating cold hard cash, nor CSR. And doing good can help you attract new clients and retain the best staff too… When you’re busy running a business, helping out a charity may not be at […]

The secret to handling any PR crisis is being prepared. We tell you how… At some stage in your company’s life, you are likely to experience some risk to your reputation – it may be something minor, such as a bad review online, or something major, like the Virgin Galactic’s Test crash in 2014. How […]

Why investing in PR is a great investment in your business… You have a small business – you and your staff are really busy – running the business, contacting clients, keeping up with the books. PR is not on your radar – surely it’s not something a small business needs? But every company, regardless of […]

As you’ll know, Alison Page Marketing bought Tring Living and Berkhamsted Living Magazines in 2018 and, to celebrate the start of the New Year, we are offering new and lapsed customers a special advertising offer for 2019! We’re offering a discount of 25% off the rate card for all display adverts booked for 2019 in one issue, […]

Make sure your business letters, greeting cards and gifts arrive in time for Christmas! Take a look at the Royal Mail last recommended posting dates for Christmas 2018 below: – Tuesday 18 December Royal Mail 2nd Class Post – Thursday 20 December Royal Mail 1st Class Post – Friday 21 December Parcelforce Worldwide express24, AM, […]

Don’t forget the power of the press advertising when you’re putting together an integrated marketing campaign plan for next year… So much focus goes on digital these days that it can be easy to overlook the print press when considering your marketing campaign. But with more than 400 titles launching in the last year and […]

Digital and e-marketers need to look toward the development of new e-privacy regulation… We know what you’re thinking – we’ve only just got ourselves in line for the GDPR regulations that were introduced in May, and now you’re talking about yet more regulation, which will affect anyone who is involved in digital or e-marketing. Next […]

Technology is forever changing, and new developments could alter the face of marketing as we know it, but your values must remain the same… With an ever-changing digital landscape, the opportunities available for marketing are expanding all the time. Virtual Reality One of the big changes in marketing technology in recent times is the introduction […]

What is a mission statement and why every business should have one…A mission statement helps to define the business you are in, what the goals of the business are and what your objectives are…and can provide differentiation and competitive advantage over your rivals Think about why you stay loyal to a brand – it’s rarely […]