We have a tendency to kick around a whole load of acronyms in marketing, and two of the most popular are CRM and CMS. Ok, so CRM means customer relationship management and CMS means content management system.  The first is a process for maintaining customer engagement and the second is a system for updating say […]

Analytics software has come a long way over the past few years, and it’s now becoming increasingly easier to measure where responses to your marketing efforts are coming from.  Google have their free analytics software, showing you where your website traffic has come from, what pages they visited and other user behaviour that is nothing […]

With the introduction and massive popularity of social media marketing, you could be forgiven for thinking that email marketing is no longer viable.  However, the reality is quite different and email marketing should continue to play an important part of your business’ online marketing strategy.  This guide will review the basics through to best practice […]

Ok, so strictly speaking, its not a question of whether you are mobile compatible but, more importantly, your website! As technology and gadgetry improves and increases, so does our demand for instant gratification!  Potential customers could view your website via their smartphone (or iPad or similar) any time of the day or night.  In which […]

Becky Rui is the daughter of an old school friend of mine. She is just 20 years old, a talented photographer and a savvy young lady. I asked her to write a guest blog for me, you’ll see why. Read her inspiring story below… Being self-employed is wonderful for anyone who is doing what they […]

First of all, Happy New Year! Are you thinking you should be planning some marketing activity (or indeed strategy) for 2013, but just don’t know where to start and hence putting it off? Here’s a few simple tips to get you started and which should help the process: Identify first what you wish to achieve; for […]

Have you thought about your marketing activities for 2013 yet? Hopefully, even if you’ve not yet started, social media is on your list of ‘things to do’!  Here’s a quick refresh on the why’s and wherefores! The new frontier Social Media is changing everything, it’s the new frontier! In reality, there’s nothing to be scared […]

Love them or loathe them, the use of designatory letters (or post-nominal letters, also called post-nominal initials or post-nominal titles) is entirely down to the individual and perhaps their use is not as simple as one might assume. Designatory letters are letters placed after the name of a person to indicate that the individual holds […]

I went to see Nigel Botterill speak last week. The man is full of pure energy! I must admit I have been a little sceptical. Over the past year, there’s become almost a cult following of him, but I can now see why. Nigel spoke for a couple of hours and divulged is top 18 […]

In the main, we expect our customers and clients to be loyal to us and are generally somewhat surprised when they go elsewhere!  But how loyal are you to your customers? 02 regularly and actively promote exciting new offers to existing customers, but many companies constantly pursue new business.  Are you one of them?  Your […]