Blog
Welcome to the Alison Page Marketing blog – your go-to source for sharp, practical marketing and PR insights designed especially for UK small and medium-sized enterprises. Written by Chartered Marketer Alison Page, each post delivers clear, actionable guidance on topics like customer loyalty, referral growth, strategic networking, and more.
Whether you’re looking to refine your target audience, boost customer retention, or streamline your marketing planning, this blog offers smart, no-nonsense solutions grounded in real-world experience. Check out our most recent articles below and subscribe to get fresh insights straight to your inbox.
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What to Expect from a Good Marketing Agency
Read more: What to Expect from a Good Marketing AgencyIf you’re considering utilising the services of an external marketing agency to help ensure your marketing activities are aligned with your business objectives in 2021, there…
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How to Reach and Engage with Customers in 2021
Read more: How to Reach and Engage with Customers in 2021Even the most optimistic predictions would not have foreseen the rapid change in consumer behaviours that we’ve experienced in 2020. Looking ahead, is digitalisation the best…
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Year End Actions for SME Businesses
Read more: Year End Actions for SME BusinessesWe have a good understanding of the Covid vaccine, the Christmas restrictions have been announced, and the markets are up. But what’s next on the agenda…
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Attracting New Customers on a Limited Budget
Read more: Attracting New Customers on a Limited BudgetThis year, like no other, we have all had to adapt. To remain relevant and generate an income many small businesses and entrepreneurs have had to…
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How well do you know your own brand?
Read more: How well do you know your own brand?Identifying your USP and working on your brand positioning statement are both important factors in a marketing strategy, especially if you’re a new business, launching new…
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Learning from Lockdown – a marketing perspective
Read more: Learning from Lockdown – a marketing perspectiveThe Covid-19 pandemic has had a major effect on all business sectors, but whether your business has suffered or benefited during lockdown, there are some valuable…
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Without trust we have nothing
Read more: Without trust we have nothingBuilding trust is important for any healthy relationship, and it’s something that should be at the core of your brand and its values. Any relationship counsellor…
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Getting your Covid-safe Message out there
Read more: Getting your Covid-safe Message out thereIt is one thing businesses, shops, pubs and restaurants re-opening, it’s another thing entirely persuading the mainstream population to visit them. Now is the time for…
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Coming out the other side – marketing after COVID-19
Read more: Coming out the other side – marketing after COVID-19As lockdown eases and retail, business and tourism begins to reopen, we consider what your marketing and business strategy should look like. Our survive and thrive…
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Why you need to understand your ideal client
Read more: Why you need to understand your ideal clientIdentifying your target client is hugely important for SMEs and delving deeper and really understanding what they need and what they want can make a huge…
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Let’s talk – how conversation is the most powerful marketing tool
Read more: Let’s talk – how conversation is the most powerful marketing toolAre you missing out on a simple way to get your business in front of the right people? Conversation Marketing Elvis wanted ‘A Little Less Conversation’,…
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Surviving Now and Planning for the Future
Read more: Surviving Now and Planning for the FutureYour business may have been hit hard already by the Coronavirus crisis, but spending time investing in your business now will mean you are ready when…