Blog
Welcome to the Alison Page Marketing blog – your go-to source for sharp, practical marketing and PR insights designed especially for UK small and medium-sized enterprises. Written by Chartered Marketer Alison Page, each post delivers clear, actionable guidance on topics like customer loyalty, referral growth, strategic networking, and more.
Whether you’re looking to refine your target audience, boost customer retention, or streamline your marketing planning, this blog offers smart, no-nonsense solutions grounded in real-world experience. Check out our most recent articles below and subscribe to get fresh insights straight to your inbox.
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Did someone say CRISIS
Read more: Did someone say CRISISWhat would you say to customers and clients if you had to close your office or shop because of the Coronavirus crisis, or if it delays…
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Ten Top Tips… for effective Marketing
Read more: Ten Top Tips… for effective MarketingMake this the year that your business really makes the most of any marketing opportunities. Whatever your budget, follow these simple steps to optimise your marketing…
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Making it clear – buyer enablement content
Read more: Making it clear – buyer enablement contentIt may sound complicated, but buyer enablement content just means ensuring your content gives your customers and prospects the information they need to make the best…
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Christmas Cards and Posting Dates 2019
Read more: Christmas Cards and Posting Dates 2019Handwritten Christmas cards sent to your clients can be a really nice touch – especially at a time when we’re bombarded with 24/7 email communications –…
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Check your relationship status: why relationship marketing is important
Read more: Check your relationship status: why relationship marketing is importantThe long-term goals of relationship marketing are just as important as the instant gratification of customer acquisition. Find out more… Relationship Marketing – what is it?…
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APM’s 10-Year Journey
Read more: APM’s 10-Year JourneyWe have recently celebrated APM’s 10-year anniversary and it’s been quite a journey, so I decided to take a quick look back at what’s happened over…
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Publishing a Magazine – a year in retrospect
Read more: Publishing a Magazine – a year in retrospectYou may remember that APM (Alison Page Marketing) purchased the Berkhamsted and Tring Living Magazine titles from Sandra Boothroyd-Todd in March 2018. Sandra founded them in…
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It’s all about the journey – customer journey management
Read more: It’s all about the journey – customer journey managementMarketing has evolved with technology – now, managing and optimising your customers’ experience is a vital part of the business… Times have moved on – and…
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Hospice of St Francis and Alison Page Marketing Joint Celebrations
Read more: Hospice of St Francis and Alison Page Marketing Joint CelebrationsLeft (L-R): Tamsyn Marshall, Rehabilitation Assistant; Fay Richardson, Director of Care; Kate Grigg Head of Events; Alison Page of Alison Page Marketing; Abbie Kent, Events Assistant;…
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Marking The 40th Anniversary Of The Hospice Of St Francis And The 10th Anniversary Of Alison Page Marketing
Read more: Marking The 40th Anniversary Of The Hospice Of St Francis And The 10th Anniversary Of Alison Page MarketingMarking the 40th anniversary of the Hospice of St Francis with a skydive was local business woman Alison Page’s way of achieving a lifetime’s ambition as…
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A Brief Encounter with Tring Together
Read more: A Brief Encounter with Tring TogetherTring Together asked me if I would like to feature as the ‘Brief Encounter’ in their May business newsletter and I was delighted to accept! Every…
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Augmented reality – time to make it work for marketing
Read more: Augmented reality – time to make it work for marketingA couple of years ago, augmented reality (AR) was a new technology that was a bit of a novelty. Now it is becoming part of the…