Marketing

APM chartered marketer

Designatory Letters

December 2, 2012 by Alison Page 0 Comments

Love them or loathe them, the use of designatory letters (or post-nominal letters, also called post-nominal initials or post-nominal titles) is entirely down to the individual and perhaps their use is not as simple as one might assume. Designatory letters are letters placed after the name of a person to indicate that the individual holds […]

Reachoutplus charity

How Supporting a Charity can gain Local Support for your Business

March 14, 2012 by Alison Page 0 Comments

Businesses that support a charity find they gain huge benefits. Finding this support is vitally important and charities, such as ReachOut Plus, want to grow and develop their support from businesses in the Hertfordshire area. So what are the benefits? First and foremost it’s the opportunity to give something back into your local community. We […]

Networking

Why Networking is so Important for Business

March 1, 2012 by Alison Page 2 Comments

Prior to setting up my own business I had no real knowledge of what networking was or how one went about doing it!  However, I do remember the exact moment when it all clicked into place!  I was actually on the telephone to an online insurance salesman, only a few months into trading.  We were […]

Hashtag Twitter

The Point of HashTags

February 7, 2012 by Alison Page 0 Comments

Last week I met with Rebecca Fennell at The Espresso Lounge in Tring, I should say on the recommendation of Jeremy Chapman of Roy Chapman Ltd. Anyway, Rebecca is a professional photographer and the meeting was to discuss her marketing activity.  As a result of showing me her absolutely fantastic portrait portfolios and wedding books, […]

Profile Pictures – Does The Professional Touch Matter?

June 1, 2011 by Alison Page 3 Comments

The most common thing I hear is “I hate my picture being taken”! – Guest blog by Rebecca Fennell, Owner at Rebecca Fennell Photography That’s because we are not used to looking at ourselves and so when we do see a picture, we become ultra critical of every little thing we hate about ourselves.  As […]

Its all very British!

April 15, 2011 by Alison Page 2 Comments

Promotional opportunities can sometimes be found in the most unlikely of places… Take the Royal Wedding for instance; there’s been lots of discussion over street parties and merchandise, but actually some companies have thought ‘outside the box’ and looked to maximise the event with their own promotional opportunities. Bingo anyone? Boden, the online clothing company, are […]

Copyright Law

The Intricacies of Copyright Law by Sarah Staines

April 8, 2011 by Alison Page 1 Comments

The Use of Photography for Promotional Purposes It is OK to comment on the clothes worn by a celebrity (if you use a photo and it was not taken by you or someone on your behalf then you will need the photographer or publisher of the photograph’s permission to use the picture) as long as […]

Dot Future Logo

Social Media for Business

March 18, 2011 by Alison Page 5 Comments

What’s it all about? The use of the social media platforms for business, such as LinkedIn, Twitter and Facebook, has been gaining momentum over the past couple of years.  As a result, many so called ‘gurus’ have jumped on the social media band-wagon and subsequently plagued us with little more than spam!  As a result, […]

APM Business Tips

Helpful Hints & Tips for the Small Business Owner 9

January 30, 2011 by Alison Page 0 Comments

How well do you know your customers? I regularly meet with small business contacts through various networking channels and continue to be surprised at the sheer number of individuals who don’t seem to know who their customers are.  Clearly they have some knowledge in terms of name and address for invoicing purposes, but quite often […]

APM Twitter for business

Twitter for Business

January 14, 2011 by Alison Page 2 Comments

Using Twitter for Business In October 2010 I was asked by Debbie Gilbert, founder of Viva Networking, to give a talk on the use of Twitter for Business at my local business networking group in Berkhamsted.  Such was the response that, not only did I secure a new client for my business, but also a […]