Blog
Welcome to the Alison Page Marketing blog – your go-to source for sharp, practical marketing and PR insights designed especially for UK small and medium-sized enterprises. Written by Chartered Marketer Alison Page, each post delivers clear, actionable guidance on topics like customer loyalty, referral growth, strategic networking, and more.
Whether you’re looking to refine your target audience, boost customer retention, or streamline your marketing planning, this blog offers smart, no-nonsense solutions grounded in real-world experience. Check out our most recent articles below and subscribe to get fresh insights straight to your inbox.
-
How loyal are you?
Read more: How loyal are you?In the main, we expect our customers and clients to be loyal to us and are generally somewhat surprised when they go elsewhere! But how loyal…
-
Christmas Posting Dates 2012
Read more: Christmas Posting Dates 2012Last Christmas posting dates for the UK in 2012 For information on international delivery, please refer to the Post Office website here. By the way, did…
-
What is a Squeeze Page?
Read more: What is a Squeeze Page?What on earth is a squeeze page, I hear you cry! A Squeeze Pages is, in effect, a landing page on your website, where you capture…
-
Work/Life Balance When Working From Home
Read more: Work/Life Balance When Working From HomeGuest blog courtesy of Sandra Swan of Swan Coaching The phrase ‘work/life balance’ always sets me on edge because it suggests that when you’re at work,…
-
Social Media Marketing – What to measure and how
Read more: Social Media Marketing – What to measure and howSocial media marketing may be deemed ‘free’ yet at the very least, you will be making an investment of your time, if not additional resources as…
-
The Key Elements of Google Analytics For Small Business
Read more: The Key Elements of Google Analytics For Small BusinessMany small businesses venturing into the unknown world of the internet may feel daunted but it is essential they understand the importance and benefits of software…
-
GREAT Low Cost Marketing Tips Part 4
Read more: GREAT Low Cost Marketing Tips Part 4Part 4 of the series ‘GREAT Low Cost Marketing Tips’ is really a review of what’s gone before and a couple of thoughts in final conclusion:…
-
GREAT Low Cost Marketing Tips Part 3
Read more: GREAT Low Cost Marketing Tips Part 3Following my two previous blogs relating to my presentation ‘GREAT Low Cost Marketing Tips’ we move on to… The LOW COST Stuff! If you’ve been following…
-
GREAT Low Cost Marketing Tips Part 2
Read more: GREAT Low Cost Marketing Tips Part 2So, onto Part 2 of my GREAT Low Cost Marketing Tips Presentation… The FREE Stuff Yes it’s there, and if you’re not taking advantage of it, the…
-
GREAT Low Cost Marketing Tips Part 1
Read more: GREAT Low Cost Marketing Tips Part 1Following on from my presentation at the Viva Mums UnLtd networking group earlier in June, entitled GREAT Low Cost Marketing Tips, I promised to put together…
-
What is a Virtual Assistant?
Read more: What is a Virtual Assistant?I couldn’t tell you the number of times I have been asked what a Virtual Assistant (VA) does and how it works! I still think it’s…
-
Social Media – What if it all goes wrong?
Read more: Social Media – What if it all goes wrong?I thought this might be a useful follow-on post to the previous with regards to losing control. This blog covers a different type of control! Social…